Objective: Promote the University in the international market both corporately and through individual schools. Raising awareness of events and generating enquiries.
Solution: Event and Subject specific ad combinations on Facebook leading through to data capture. School specific and corporate messages across BBC.com, BBC Mobile & BBC Future leading to premium mobile data capture with SMS response and purpose built web pages. School specific campaigns across WSJDN.
Result: Over 4,000 leads generated to date
‘The services provided by Educate have helped the University to deliver an innovative and effective international marketing strategy. The comprehensive knowledge of the team at Educate has meant that they can advise on emerging trends across our key global markets and provide the latest and most effective tools to reach our audiences. The strategy we have developed in partnership with Educate has had tangible results and allowed us to increase our international recruitment at a time when student numbers have declined at institutions throughout the UK.’
Glynn Jones – International Recruitment Officer, University of Salford